In-depth analysis of the FDA-certified product list and age verification process。
I. Overview of the new regulations for e-cigarette regulation in the United States in 2025
From January 1, 2025, the US FDA will officially implement the PMTA (pre-market tobacco product application) mandatory review system. All e-cigarette products must pass the PMTA and obtain the STN code (unique product identification code) before they can enter the US market. Gray and black products that fail to pass the review will be intercepted by customs and completely withdraw from legal sales channels16.
Core policy changes:
Only PMTA-authorized products are allowed to be imported and sold, and violating companies face high fines and market bans.
Almost all flavored e-cigarettes (such as fruit and dessert flavors) are banned, and only tobacco-flavored products can be sold in compliance6.
Age verification technology becomes a mandatory requirement, and blockchain or real-time verification systems are required to prevent minors from using it28.
2.List of FDA-certified products (as of May 2025)
Currently, only four companies have products that have passed PMTA review, all of which are closed-end designs and focus on tobacco flavors:
Vuse (under British American Tobacco)
Approved models: Vuse Solo (2021), Vuse Vibe, Vuse Ciro (added in 2025)
Features: nicotine content 1.5%-3%, atomization toxicity is significantly lower than traditional cigarettes6.
NJOY (under Altria Group)
Approved model: NJOY Ace (classic tobacco flavor, strong tobacco flavor)
Advantages: Nicotine concentration of cartridges is graded (2.4%, 5%), adapted to the needs of harm reduction6.
Logic (Japan Tobacco International)
Approved models: Logic Pro, Logic Power
Applicable people: long-term users who pursue a stable taste6.
Skoll (under Yinghe Technology)
Approved models: 2 closed devices (added in 2024)
Market positioning: cost-effective route, focusing on disposable convenience1.
Note: Juul and other well-known brands have not yet passed PMTA. Consumers are advised to give priority to authorized products to avoid legal risks6.
3. Age verification process: technical and compliance requirements
The new regulations in 2025 require all sales platforms and devices to integrate real-time age verification systems. A typical example is the blockchain-driven solution launched by Wuma Technology (ISPR.US):
Technical principle:
Use BLE chip + blockchain to achieve continuous verification on the device side to prevent minors from borrowing or stealing devices.
Users need to bind a government ID (such as a driver’s license) through the App, and the system verifies age and identity in real time28.
Actual measured data:
100% prevent minors from activating the device, verification accuracy is 100%, and user operation error rate is <1%8.
Purchase process:
Online: ID needs to be uploaded and reviewed by a third-party verification platform (such as IKE Tech).
Offline: The device is automatically locked and can only be unlocked and used after scanning the ID4.
4.Compliance purchase channels and precautions
Recommended channels:
Official brand websites (such as Vuse.com, NJOY.com)
Authorized retailers (such as 7-Eleven, CVS)
Tips for avoiding pitfalls: Avoid purchasing through social media or unverified independent websites, as such channels often sell illegal products1.
Consumer rights protection:
Check whether the product packaging has the STN code and PMTA authorization mark.
Report illegal sales to the FDA official website (www.fda.gov/tobacco-products)6.
5.Health tips and future trends
Health controversy:
Although PMTA products are less toxic than traditional cigarettes, the addictiveness and long-term health effects of nicotine remain controversial. WHO recommends that non-smokers do not try e-cigarettes7.
Industry outlook:
Technological innovation: Age verification systems (such as the Mist Hemp Technology Solution) may become a global regulatory template and promote industry standardization8.
Market concentration: The high cost of PMTA (the review fee for a single product exceeds 10 million US dollars) will eliminate small and medium-sized manufacturers, and the monopoly of leading companies will intensify1.
Conclusion
In 2025, the US e-cigarette market has entered an era of strict regulation. Consumers must strictly choose FDA-certified products and cooperate with the age verification process. With the iteration of technology and tightening of policies, compliance and harm reduction will become the main theme of the industry.